In an exclusive conversation with The Funeral Times, Erich Falconer, Managing Director of Falconers Undertakers in Waterford, shared his vision for the future of the funeral industry. As one of Ireland’s most respected funeral directors, Erich is a third generation funeral director and has been a steadfast figure in the industry, and now, he is pioneering an innovative approach to funeral services that embraces both tradition and modernity.
Navigating a Changing Industry
During the interview, Erich spoke candidly about the challenges facing funeral directors today. “We’re in an era where the way people engage with services is rapidly changing,” he observed. “Families no longer rely solely on word-of-mouth; they expect price transparency, ease of access, and support when they need it most. This shift has prompted us to rethink how we deliver our services.”
Erich acknowledged that while these changes present challenges, they also offer opportunities for innovation. “The need for transparency has never been greater,” he said. “Families want to understand their options clearly and make informed decisions without feeling overwhelmed.”
Innovation Rooted in Community
Erich’s response to these challenges has been the launch of a new, highly transparent website that offers detailed information on services and pricing. “Our aim was to create a platform that not only meets modern expectations but also supports families during their most difficult times,” he explained. The website’s introduction of Star Kids Care Packs, designed to support children and families as they cope with loss, is a testament to this commitment to community care.
Another standout feature of the website is the Churches of Waterford directory. Erich described this as a crucial resource for both families and funeral directors, offering detailed information on local churches, including contact details, histories, and distances from Falconers’ Tramore location. “This tool is about making the planning process smoother for everyone involved,” he noted.
Supporting Fellow Funeral Directors
When asked about his broader vision for the industry, Erich’s response was clear: “We’re all in this together. The future of the funeral industry depends on our willingness to support each other and share our knowledge.”
Erich emphasised that he will assist fellow funeral directors who may be considering enhancing their own online presence. “If someone needs advice on creating a website, I’m happy to share my experiences and the contacts that helped me. It’s not about hiding our knowledge; it’s about fostering a sense of collaboration within our community.”
He continued, “I believe it’s time we, as funeral directors, support each other to grow. By working together, we can build a stronger, more resilient industry that honours our traditions while embracing the needs of the future.”
The road ahead
As the interview concluded, Erich reiterated his call for unity within the industry. “The road ahead is one we should walk together,” he said. “Innovation and collaboration are key to ensuring that we continue to provide the highest standard of care, while also adapting to the changing needs of our clients.”
Falconers Undertakers’ new initiatives are a reflection of this forward-thinking approach, and Falconer’s leadership sets an example for the industry. As funeral directors across Ireland consider how to navigate these changing times, Erich’s message is clear: the future is brighter when we work together.
